Mattel Games UNO Play with Pride Card Game in Collectible Tin Box, Created in Partnership with It Gets Better Project, Celebrating The LGBTQ+ Community

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It’s the UNO matching card game everyone loves with a rainbow design and in a matching tin to celebrate the LGBTQ community! Produced in partnership by Mattel with the It Gets Better Project, a non-profit organization that seeks to inspire people across the globe to share their stories and to empower the next generation of LGBTQ+ youth. As in classic UNO, players race to get rid of all the cards in their hand by matching cards by color or number and playing wild, challenge and reverse cards to change the direction of the game. When players are down to one card, they must shout loud and proud “UNO!”
​It’s the UNO matching card game everyone loves, but in a special Pride edition with a rainbow design and collectible storage tin that celebrates the LGBTQ community!
​To promote inclusivity, Mattel has partnered with the non-profit The It Gets Better Project.
​The It Gets Better Project seeks to inspire people across the globe to share their stories and remind the next generation of LGBTQ+ youth of their worthiness and power.
Game play is the same as for classic UNO. Players race to get rid of all the cards in their hand by matching the card on top of the discard pile by color or number.
​When players are down to one card, they must shout loud and proud “UNO!”